during my junior year of college, i was selected to represent NEON as a college ambassador on Emerson College’s campus, and had the privilege of diving straight into the heart of theatrical marketing to bring the studio's theatrical releases, distinctive catalogue, and overall brand to life across the Greater Boston area.

from pitching guerrilla marketing ideas with other student ambassadors across the country to spearheading advanced screenings, pop-up activations, merch giveaways, and social media outreach, i drove engagement with 1,000+ students, generated 300+ email signups for NEON's mailing list, and helped turn advanced screenings into must-attend campus events through student-driven publicity campaigns.

film titles and campaigns worked on include: