during the summer of 2025, i was selected to join legendary entertainment’s associate marketing program (LAMP), a competitive digital think tank and rotational program designed for a small cohort of next-gen marketers to collaborate on the studio's upcoming blockbuster campaigns. over ten weeks, i helped develop large-scale media strategies and marketing tactics across digital, social, theatrical, and brand touchpoints, and contributed ideas that helped shape early campaign planning for 4 theatrical releases with multi-million dollar budgets ($700M+ combined). 

from leading brainstorm sessions and designing pitch decks to creating mockup assets and collaborating across teams during weekly sessions, i got to see firsthand how early marketing strategy for movies come together at a major Hollywood studio i've admired since i was a little kid. after completing the program, i was handpicked to return in the fall as a digital marketing intern to help turn our creative concepts into fan-forward marketing stunts across legendary's social accounts and digital presence.

film titles and campaigns worked on include: