LEGENDARY ASSOCIATE MARKETING PROGRAM (LAMP)

During the summer of 2025, I was selected to join Legendary Entertainment’s Associate Marketing Program (LAMP), a competitive digital think tank and rotational program designed for a small cohort of next-gen marketers to collaborate on Legendary's upcoming blockbuster campaigns. Over ten weeks, I helped develop large-scale media strategies and marketing tactics across digital, social, theatrical, and brand touchpoints, and contributed ideas that helped shape early campaign planning for 4 theatrical releases with multi-million dollar budgets ($700M+ combined). Insane!

From leading brainstorm sessions and designing pitch decks to creating mockup assets and collaborating across teams during weekly sessions, I got to see firsthand how early marketing strategy for movies come together at a major Hollywood studio I've admired since I was a kid . . . and yes, I’m still pinching myself.

Film titles and campaigns worked on include:
- Dune: Part III (2026) | Legendary Pictures, Warner Bros. Pictures
- Street Fighter (2026) | Legendary Pictures, Paramount Pictures, Capcom
- Godzilla x Kong: Supernova (2027) | Legendary Pictures, Warner Bros. Pictures
- Animal Friends (2026) | Legendary Pictures, Warner Bros. Pictures

CAMPAIGN BRAINSTORM PITCH DECKS

THE IMPACT